YUFAN
Illustration
- Stop Motion
Hand Knit
Air-Dry Clay
This project is a conceptual design for a fictional beverage brand called Iceberg Soda Works. The brand was created around the idea of "Bringing Coolness, Sharing Love"—a playful yet meaningful expression of refreshment, care, and sustainability.
At the heart of the concept is the emperor penguin, reimagined as a charming and diligent “delivery worker” who brings ice-cold soda from Antarctica to the rest of the world. Inspired by the way penguins travel long distances to feed their young, this character symbolizes dedication, warmth, and love wrapped in a fun, adventurous story.
The design targets young, style-conscious consumers, especially women who enjoy light, low-alcohol drinks with a refreshing twist. These consumers appreciate not only taste but also storytelling, unique visuals, and environmental awareness. Beyond this launch concept, the brand has the potential to expand into a series, introducing other Antarctic animals to build a rich narrative world that blends nature, exploration, and ecological care into every product experience.
This project explores how visual identity, packaging, and storytelling can bring emotional value and cultural meaning to a beverage brand, making it more than just a drink—but a symbol of connection, adventure, and responsibility.
The design targets young, style-conscious consumers, especially women who enjoy light, low-alcohol drinks with a refreshing twist. These consumers appreciate not only taste but also storytelling, unique visuals, and environmental awareness. Beyond this launch concept, the brand has the potential to expand into a series, introducing other Antarctic animals to build a rich narrative world that blends nature, exploration, and ecological care into every product experience.
This project explores how visual identity, packaging, and storytelling can bring emotional value and cultural meaning to a beverage brand, making it more than just a drink—but a symbol of connection, adventure, and responsibility.