Bella’s Fashion Journey — Blind Box Toy & Packaging Design
This project is an extension of the character Bella, originally created for a children’s book. I wanted to bring her out of the pages and into the real world—transforming her into a collectible figure series that allows audiences to engage with her story in a more playful and tangible way. Inspired by the various styles mentioned in the story, I designed 12 unique fashion looks for Bella, each with its own personality and charm. I then modeled and hand-painted all 12 figures in 3D, turning each one into a miniature character full of life.
To present the series, I designed both the individual blind box and the larger display box, giving the set a cohesive and engaging visual identity. Each blind box comes with a collectible character card featuring Bella’s look and style details, with custom-designed fronts and backs to enhance the collectible experience. "Not just reading the story—now you can collect it." This project is my exploration of character design, packaging, and storytelling—blending them into a fun and immersive collectible experience.